Ame Wongsa

User Experience & Product Design

Hi, I’m Ame.

Pronounced “aim”—it means “contented.”

Growing up left-handed, I was far from “contented” by my experience with everyday things. I was constantly reminded that the world wasn’t designed for my needs. Today, that feeling drives me to create experiences that accommodate everyone. As a designer, I now view contentment as my goal and how I measure success. And I now see that I have a fitting name—like Usain Bolt.

I build experiences.

Most recently, I built a UX team from the ground up and launched 3 products in cloud infrastructure management. Previously at Bloomberg, I led a project to unify mobile navigation under a single framework across platforms. At the Gutell Lab at UT Austin, I developed a bioinformatic app for navigating RNA structures.

Working in complex domains—cloud infrastructure, finance, and bioinformatics—has taught me to value simple, strategic approaches that scale.

Fungible Data Center

Cloudistics Ignite

Bloomberg Mobile

RNA2DMap

I like to ask why.

And keep asking why. After I dig deep into a topic, I organize my understanding into different layers. Connecting concepts between those layers is how I manage complexity and simplify workflows.

My Background

Product Design

User Experience

User Values

I make things tangible.

Mapmaker is my favorite hat to wear. After a reconnaissance mission, I create maps for strategic planning. Making insights tangible makes them actionable for everyone on my team.

Concept Map

Process Flow

State Diagram

Journey Map

I work in systems.

Whether it’s an interaction, a touchpoint, or the user’s experience, the intersection between two systems is where the magic or frustration happens. I strive to understand the goals and motivations from both sides leading up to that point of impact.